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This is Chelsey with the Slay Squad Fitness and Nutrition Coaching and Phoenix Personal Training. Today, I wanted to discuss why I absolutely love this brand and this company. Obviously, I’m biased as the owner and founder, but I have become obsessed with the brand and with helping women change their lives, lose weight, and just become the best possible version of themselves. And I want to share a little bit about the things that make me fall in love with the brand. A little backstory about me is that I am an RN, turned nutritionist, that struggled with my own fitness journey. I think so many women struggle with how to get in great shape and lose weight without going to extremes, and that was me. I was definitely one of those women who did go to extremes to lose weight. And struggled. I didn’t know how to be happy in my body without being extreme, on a rigid meal plan, on a diet. I tried all kinds of stupid things. I had success. I was very lean. I’ve never been super overweight person. I got myself to a place where I was skinny, but I would never say that I was healthy. And I would say I was pretty hard on myself. And on how I looked, and I was overly critical of myself. But the biggest thing that bothered me was I realized that what I was doing, the way I was eating and moving. Although it was keeping me thin, like I wanted. I wasn’t super healthy. I didn’t have a period. My gut health was in the trash, and I felt like I had to continue this way, or else gain the weight back. And so when I got help from a coach, that changed my entire life. I hired a coach online, debated for a very long time if I should hire this person. Finally bit the bullet, hired a coach, and it changed my whole life. He helped me learn to reverse diet, which is a process where you get your calories up, eat more food, and this changed my whole life. After I got to a really good place, maintaining for a long time, where I was in the best shape of my life, I was building a body, I loved, I felt so free with food. I had a lot of people asking me for help. They saw the changes in my body, how I looked, and they were asking me, and I just realized what a need this was for women. There are a lot of trainers and programs out there that get results, but through unhealthy means, do sometimes more harm than good. People will lose the weight but gain it right back, and so I saw the gap, the need for a program that was more lifestyle based, sustainable, for your everyday woman, not for the person wanting to compete in bodybuilding. And that’s where the Slay Squad Fitness and Nutrition Coaching in Phoenix Personal Training was born. So I am in love with the brand, because of that, because of my story. It’s really what pulled me out of my funk, was learning to do the exact process that I now teach our clients. The second reason I absolutely love the brand, and I’m obsessed with it, is just the relationships and community that we’ve formed. We’re so much more than just an online program. Yes, results online program first, but we are really a tribe of women that want to see other people succeed. I’ve gotten to know so many women through this brand. I have formed lifelong friendships through this brand. They say don’t hire your friends, but my coworkers have become some of my closest friends. And even clients, former clients of mine, I am still close with. I still speak with. And it’s been so cool to see a lot of them form friendships and relationships that are lasting long past their time in the program. It really builds a community of support and camaraderie that women need. Women in particular need a group of women to confide in, to do this journey with. They say you’re the summation of the 5 people you spend the most time with. And I want to apply that to your health as well. Like your healthy habits or unhealthy habits. Are largely influenced by who you are spending your time with. So we want to be that positive influence. A lot of women don’t have help or support, or community, or anyone lifting them up at home, encouraging them to do better, setting that example for them. So we get to come in and be that. It is so much more than just weight loss. It is a community of women that become friends that want to see each other succeed and that reach their goals together. Another reason I’m obsessed with the Slay Squad fitness and nutrition coaching, and Phoenix Personal Training, is because of the results. Yes, we primarily focus on weight loss. 99% of the people that come to us have a fat loss or weight loss goal of some kind. That’s what we were good at. That’s what we specialize in. The women who come to us lose weight, and they keep it off for good. We’ve helped women lose over 26,000 pounds. It’s surreal to even say that. But beyond that, that’s not what makes me obsessed with it. I don’t care that much about weight loss. That’s my niche. That’s what I talk about. That’s what I’m good at helping women do, but that’s not what I care about. I care about women feeling good. I care about women being confident in their body. I care about women not fixating on their body day to day because they’re actually comfortable in their skin. When you’re uncomfortable in your skin, you think about your body all the time. You think about how the outfit you have on doesn’t fit right. Are people looking at your love handles? How gross you feel. These are things I hear from women all the time. They get invited to something. Maybe it’s a pool party, a vacation. Their first thought is literally on their body. When you feel good, this frees you of that, and it opens up so much mental space in your brain to focus on other things, to really step into who you are truly made to be, and not fixate so hard on what you look like. So I love the getting to watch women have that transformation and seeing how their life improves. We really push women not just to lose weight and get in shape, but to become the person that they know is inside. It’s not just about weight loss, it’s not just about what you look, it’s about an identity shift, and I get to watch this happen for women every single day, them step into their true identity, who they were always made to be, that is free of obsessing over what they look like, obsessing, and avoiding the scale, because they just feel good. They’ve gotten to that place where they have conquered those things, and they’ve crushed it, and now that freeze and opens them up to life. So we’ve seen women in the Slay Squad fitness and nutrition coaching and Phoenix personal training, go on to change their careers, get out of toxic relationships, start businesses, start their own fitness, coaching companies, like what we do because they’ve been so transformed, so inspired, make way more money, become happier moms, become better wives. We see it all the time, because in order to get to a place where you have a really fit body that you keep, It’s more than just following a plan. It’s about transforming who you are, and your identity from the inside out. And when that happens, it’s not just your body, it’s gonna change. That’s actually gonna be the least important thing, which sounds crazy, too, in the moment, when you want it so bad to change. But the most important thing that’s gonna change is who you are on the inside, and that’s what’s going to help you keep the weight off, keep the results, and transform your whole life. And when you see this happening every day, naturally, you’re gonna be obsessed with that brand. I love the brand. I love what we do. I’m so thankful that I get to do this for work. It really is a dream come true. Another reason I’m obsessed with the Slay Squad Phoenix personal training is because we make things simple. So many programs make things complex. I’ve hired coaches and been in programs where checking in felt like such a chore because they made things so hard. There was multiple apps you had to use. I had to screenshot pictures of my food because my trainer couldn’t see what I logged inside my food app. I had to submit photos via email. I had to upload things into apps to make them side by side comparison photos for my coach, I had to do all this work that just felt tedious and time consuming for someone that’s a working mom. And I took all the things I loved from programs I’ve been in, and all the things that I hated from programs I’ve been in to learn. What makes the best program for your average woman? By average, I mean, like, your working woman, everyday woman, who maybe she does not have an hour to check in. How do we make this process effective? and seamless? And that is where our app was born. Our app is our one stop shop. It’s gonna be your community, your communication with me as your coach, your Phoenix personal training workouts, your food log, thousands of healthy recipes,your progress photos, your weight, your step count, literally everything. So this is the only fitness app you’re gonna need, is the Slay Squad fitness and nutrition coaching app. You can delete your other fitness apps. Let’s streamline it. Let’s make it seamless. I use it myself, all my clients use it. I have become truly obsessed with making this the best brand on the market. So if you’re ready to experience why women stay with us, why we retain clients so well, why we have the ratings and reviews that we do. So if you’re ready to get in the best shape of your life with the Slay Squad Fitness and nutrition coaching and Phoenix Personal Training, fill out our online form, and let’s help you reach your best self this year.